Just because your web site is developed, has full content, has ads running throughout is and your promoting affiliate programs and/or products and services, does not mean your job is done and you can sit back and reap the rewards. A webmasters work is never done and you should always be thinking of ways to increase revenues.

You competition is doing this and so should you. You cannot just sit back and relax because all the work that got you to where you are today, could be lost if you got too lazy and sloppy. You didn't work this hard to get where you are to lose it all, did you? Of course not.

Your Google AdWords account has lots of helpful statistics you can use to track your PPC campaigns to see if your keywords are working, how many clicks they're getting etc. You should also know that more clicks for certain keywords might not be as good as they appear. If you're using the wrong keywords to get visitors to your website, you could be throwing good money out the window. Remember to test slowly so you know when you make changes, you know if they're working or not. When it come to tweaking your PPC campaign, a good rule of thumb is to change one thing and let that go for a few days before trying something else. This isn't foolproof, but it should be a good indicator of how things are going.

The other nice thing about Google AdWords is that you can create up to 6 different ads and Google will keep track of the clicks on those ads. They will also rotate these different ads so people searching on google will see different ads. Look at these numbers. The ones with low click through rates (CTR), should be changed to try to increase the CTR. Then you should constantly test these, change them and try to beat your control. Beating your control is just a term used for your best performing ad. You goal should always be to beat your control until your happy with your numbers.

Next on to Once you're generating profit from your website, do it all again with a new site